"My name is John Brendon, and I am an enthusiastic sales professional. I have learned to appreciate the beauty of sales and am in the process of mastering this art. Once you feel the beauty of sales, there is no turning back. I have completed my Diploma in Digital Marketing as well as the Diploma stage in CIM. I have worked for 9 years in the finance industry where I have won two recognition awards in my career. Currently, I am working in the domain industry, which I believe will lead me into a memorable adventure."
In Sri Lanka, convincing people to use digital marketing is like trying to sell an elephant. They believe it's a lot of work and offers little return. But here's the thing: by embracing this "elephant," businesses can tap into untapped potential, connect with a broader audience, and boost their presence in the market. It's time to realize that digital marketing is not just a passing fad—it's a vital ingredient for success in today's digital age.
One major challenge we face in Sri Lanka is the mindset of expecting immediate returns. Many businesses want instant results when they invest in marketing strategies. However, building a successful brand takes time and consistent effort. Digital marketing provides a platform to raise brand awareness, engage with your target audience, and foster long-lasting relationships.
So, while the skepticism surrounding digital marketing is understandable, we need to look beyond quick gains. With patience, persistence, and a dedication to building a strong brand, businesses can harness the power of digital marketing to thrive in the Sri Lankan market. Let's embrace the "elephant" and unlock the full potential of digital marketing in our businesses.
